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Marketing Resources

What Should You Include in a Content Brief?

ESTIMATED READING TIME: 5 MINUTES

When they’re done correctly, content briefs can help to give your writers the best chance of success when creating your online content.

Hannah Henderson, digital marketing executive, January 16, 2024

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Behind The Brand

First4Lawyers Helps Fight Food Poverty With Cash Boost For Struggling Families

Estimated Read Time: 2 Minutes

For the fourth year running, First4Lawyers donated £1,000 to The Welcome Centre, as well as dozens of food items collected by colleagues in a ‘reverse advent calendar’.

Carrie Tennick, Digital Marketing Manager, January 10, 2024

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Industry Updates Behind The Brand

Victory for First4InjuryClaims at the Personal Injury Awards

ESTIMATED READ TIME: 1 MINUTE

Congratulations to our colleagues at First4InjuryClaims who were crowned ‘Claimant Team of the Year’ at this year’s Personal Injury Awards.

Roxanne Chapman, Marketing Executive, December 08, 2023

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Industry Updates Thought Leadership

In the Media - Going Soft: The ‘Durable’ Skills You Need to Keep Your Customers Happy

Estimated Read Time: 3 Minutes

With the huge leaps that artificial intelligence, and in particular ChatGPT, has taken over the last 12 months, we’d all be forgiven for thinking we were about to be automated out of a job.

Andy Cullwick, Head of Marketing, December 12, 2023

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Behind The Brand

First4Lawyers in the Media - December 2023

ESTIMATED READ TIME: 4 MINUTES

Good news stories have dominated our media activity this quarter, kicking off with a very special birthday.

Roxanne Chapman, Marketing Executive, December 08, 2023

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Market Round-up

Market Round Up: December 2023

ESTIMATED READ TIME: 7 MINUTES

It can be difficult to get useful answers from government and that is where select committees can come in – while they may not often directly affect policy, they are often a good way of at least getting some information.

Neil Rose, Editor of Legal Futures, December 08, 2023

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Thought Leadership

Industry Expert View: Elena Manukyan

ESTIMATED READ TIME: 4 MINUTES

Here, Elena explains what inspired her to take the leap from lawyer life and what firms could be doing to boost their online presence and better connect with consumers.

Roxanne Chapman, Marketing Executive, December 08, 2023

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Marketing Resources

Social Listening: What It Is and Why It’s Important

ESTIMATED READING TIME: 4 MINS

Social listening is just what it sounds like. It involves listening to what’s being said online about your firm, your industry and any other related keywords.

Hannah Henderson, digital marketing executive, December 06, 2023

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Behind The Brand

Meet the Team: Holly Taylor

ESTIMATED READ TIME: 3 MINUTES

Holly Taylor joined First4Lawyers as a claims advisor in 2017 and was promoted to senior legal services advisor in 2020.

First4Lawyers, Updated, January 16, 2024

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