Andy Cullwick Comments On: Legal Services Consumer Panel Survey

Andy Cullwick, head of marketing at First4Lawyers, said:

"First impressions count Customer satisfaction remains high but more of us than ever are shopping around before choosing a lawyer, according to the Legal Services Consumer Panel’s latest annual tracker survey.

It is welcome news that consumers feel they have a choice, and better access to price and service information, but it does prompt the question of how many firms have been rejected during this research phase and why.

That’s why investing in effective marketing – of your website, social media profiles and performance on increasingly popular review and comparison sites – is crucial. You don’t get a second chance to make a first impression, and these days whether that’s good or bad is determined by your online presence.

Your competitors are only one click away."