News & research

In today’s digital age, where review sites and social media platforms abound, it’s never been easier to vent, and negative feedback can have serious consequences.

Andy Cullwick, Group Director of Marketing, September 17, 2024

Tony Buss, CEO of ARAG, reflects here on the continuing crisis in the justice system, its effect on the country and how he hopes things might improve.

Tony Buss, CEO of ARAG, September 09, 2024

Authenticity is becoming an increasingly important part of marketing. And how a company demonstrates its authenticity depends on the product or service that they’re trying to sell.

Andy Cullwick, Director of Marketing, August 22, 2024

When it comes to winning new clients, the art of conversation isn’t dead, but it’s quieter than it used to be, says Andy Cullwick, Director of Marketing at First4Lawyers. He shares his insights into the perfect customer journey.

Andy Cullwick, Group Director of Marketing, July 15, 2024

Newsjacking – otherwise known as piggybacking onto trending topics to get yourself and your business noticed. But how do you know the right news or trends to hack?

Andy Cullwick, Group Director of Marketing, July 15, 2024

‘It’s a marathon, not a sprint’ and other things to remember when building a brand.

Andy Cullwick, Director of Marketing, June 13, 2024

Lydia, director at Graystons Solicitors, discusses her experience of being a medical negligence solicitor and the SCIL Scheme.

Lydia Brindley, Director at Graystons Solicitors, June 19, 2024

More than a third of law firms have had to “substantially” change their business model to cope with the fixed costs rollout, our ‘State of the Market’ survey found.

Shelley Schubert, Senior Marketing Communications Manager, March 13, 2024

Here, Paul reflects on AvMA's work, the growing demand for its services and what healthcare providers should be doing to support patients when things do go wrong.

Shelley Schubert, Senior Marketing Communications Manager, March 13, 2024