Personal Injury

When it comes to Personal Injury claims, First4Lawyers are a market leader.

Find out more

We run a dedicated Personal Injury TV campaign and online campaigns, which result in a large volume of enquiries, including complex multi-track claims such as head and brain injuries, amputations and spinal injuries.

Key facts

  • Average conversion rate of 73% (2021, Q4 data).
  • Around 5,000 Personal Injury TV ads are run every month.
  • Seen 14,000,000 times.
  • Dozens of Personal Injury online campaigns, bidding on thousands of keyword combinations.
  • Over 2,000 online ads per month.
  • Our online ads and campaigns achieve an average 100,000 impressions per month.
  • We rank organically for the top 10 most searched-for Personal Injury keywords.

Proven to deliver excellent results

We have a proven track record of consistently delivering high quality, well-vetted, valuable leads.

  • During 2021 we increased our EL market share by 22% and OL/PL by 17% to ensure we were delivering the right mix of claims for our panel firms.
  • We generate a varied mix of claims, driving more high-value and serious injury cases.
  • Up to 11 vetted personal injury leads per month (2021, Q4 data). 

Conversion rates


     Our panel member conversion rates continue to improve

Settlement values



                          Average general damages value for settled cases



                      We target serious injury and complex multi-track claims


More of our services

Interested in joining the panel? Contact us today, or request a callback.

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