As well as writing for users, you’ll have to make sure you’re offering up what search engines are looking for to rank well and get discovered.
Read moreAs an industry, there’s been a huge focus on customer experience over the last few years, and rightly so. In May, Google's latest algorithm change will focus on page experience in a bid to improve the customer experience for the end user. In his latest blog for Insurance Claims, our head of marketing Andy Cullwick looks at how the changes will impact websites and what you need to be prepared for.
Read moreAndy Cullwick, head of marketing provides a comprehensive breakdown of commonly used marketing lingo and what the terms you may have heard often, actually mean.
Read moreHow can you encourage clients to leave reviews and how should you deal with negative reviews? Take a look at our guide on the importance of reviews.
Read moreSEO is the work involved in changing or improving your website in order to achieve higher rankings in search engines. Here's what you need to focus on.
Read moreIn his latest blog for Insurance Claims, Qamar Anwar addresses the announcement that there will be no consumer advertising campaign to make the public aware of the RTA reforms and how they'll be affected should they wish to make a claim after the 31st May.
Read moreMany marketing tools cost a huge amount of money. But marketing doesn’t have to cost a fortune. There are plenty of free tools out there to help your efforts.
Read moreWith a light at the end of the tunnel, let’s talk about what to consider in these final lockdown months when it comes to your marketing – because you still need to keep up with the competition.
Read moreMaking sure you give your website visitors what they're looking for is crucial to converting them into potential clients.
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