First4Lawyers on TV

First4Lawyers have launched their biggest ever TV campaign with four different adverts. With further PI reforms due in 2020 we have developed a collection of adverts that focus on promoting non-RTA claims with dedicated adverts for Serious Injury and Work Accident claims.

TV remains a vital part of our overall marketing strategy, but the TV campaign has been developed into a fully integrated campaign which includes specific advertising for YouTube, digital display and online programmatic campaigns.

The TV campaign launched on 12th August and will be aired over 300 times per day across 150 TV channels including ITV, C4 and Sky networks.

View our TV ads

The making of “Second to None”

The “Second to None” campaign reflects the quality of First4Lawyers’ multi-award winning brand, high standards of customer service and its values. Featuring Liz as the central character who can provide the expertise, reassurance and help with legal matters.

Our head of marketing has written a blog about how the adverts were created. Alternatively, you can watch the different 'behind the scenes' videos we have created:

Video

What makes a great TV ad

Join Our Legal Panel
Video

Bringing Liz to life

Join Our Legal Panel
Video

What does it take to make an advert for First4Lawyers - The People Involved

Join Our Legal Panel
Video

What does it take to make an advert for First4Lawyers - The Travel Involved

Join Our Legal Panel
Video

What does it take to make an advert for First4Lawyers - Entertainment

Join Our Legal Panel
Video

What does it take to make an advert for First4Lawyers - Lots of Hungry Mouths

Join Our Legal Panel
Video

Adding CGI Effects - The Making of the F4L TV Ads

Join Our Legal Panel
Video

Watch out for that Trap Door

Join Our Legal Panel
Video

Accidents at work can happen anywhere

Join Our Legal Panel

The numbers behind the advert

What does it take to make an advert for First4Lawyers?

Lots of people

75 strong team, including:

Lots of travel

Lots of entertainment

Lots of hungry mouths

Did you know?

What does Star Wars and Indiana Jones have in common with the First4Lawyers new TV adverts?

It is the Wilhelm Scream - The Wilhelm scream is a stock sound effect that has been used in at least 416 films and TV series beginning in 1951 for the film Distant Drums. The scream is often used when someone is shot, falls from a great height, or is thrown from an explosion.

We have used it on our 'Choosy People' advert as our actors fall through the trapdoors.

 

 

The adverts

Video

First4Lawyers - We are Choosy - 30s TV Advert

Join Our Legal Panel
Video

First4Lawyers - Call First4Lawyers - 30s TV Advert

Join Our Legal Panel
Video

First4Lawyers - Trust First4Lawyers - 30s TV Advert

Join Our Legal Panel
Video

First4Lawyers - Work Accident Specialists - 30s TV Advert

Join Our Legal Panel
Interested in joining the panel? Contact us today, or request a callback