F4LPlus: Results to celebrate as conveyancing platform marks first anniversary
Director of marketing, Andy Cullwick, reflects on a successful first year and explains why data analysis is helping F4LPlus give consumers what they want.
It is now just over a year since we took the plunge or rather dipped our toes into the conveyancing market with the F4LPlus pilot – and it could not have gone better.
Our groundbreaking platform allows consumers to compare the price, experience and online reviews of conveyancing providers all in one place rather than trawling their individual websites, before requesting up to three quotes.
What started with a handful of North West law firms has now been rolled out nationally, with more than 6,600 qualified leads being passed onto our panel firms worth an estimated £4.5 million.
What the data says
Nine out of 10 people requesting quotes are looking to instruct a conveyancer either immediately or within the next month.
Price is not the deciding factor for most, with only one in five choosing the cheapest quote and 63% admitting they expected quotes to be more expensive than they actually were.
We have listened to feedback and our quotes now include all costs – including disbursements and other third party fees – so the price consumers are quoted will be the total price they pay.
An ‘instant instruct’ feature has also been added so they can instruct conveyancers at the touch of a button.
We are constantly analysing the data to enhance the platform for the benefit of consumers and panel firms and, since both features were added this year, we have seen a significant uptick in instruction rates.
What’s in it for you?
Panel firms only pay for the leads they want, and the type they want, with enquiries typically split by:
- Buying a property (53%)
- Selling a property (16%)
- Buying and selling (9%)
- Remortgaging / transferring equity (22%)
Almost two-thirds (64%) of consumers who instruct a lawyer are doing so straight from the platform so firms are getting not just leads but also guaranteed clients.
What’s more, recent changes have also driven the return on investment even higher to an average ROI of £5.17 for every £1 spent, with some firms returning much more.
F4LPlus is part of the First4Lawyers group, which to date has delivered more than a million leads for law firms so why not let us help you to turbo-charge your business in 2025.
If you’re interested in finding out more, contact our chief commercial officer Nick Delaney for an informal, click here for a no obligation chat with Paul or visit our website for more information.
