First4Lawyers – Best Marketing Practices For Your Law Firm – March 2021
As legal marketing experts, First4Lawyers are best placed to provide our panel firms with guidance and support to help them get ahead with their marketing efforts. We have recently begun to produce a range of useful guides to assist law firms and point them in the right direction when it comes to the basics of marketing. Below, are some of the latest guides you might find useful:
Reputation Management: Understanding the Importance
In this guide we look at the role of the firm’s reputation and how this is one of the most important factors when consumers consider which firm to use. With 81% of consumers considering reputation when looking for a law firm, our guide explains how you can ensure you’re keeping on top of the discourse around your brand.
5 Ways Law Firms Can See Online Success
When it comes to online success, what your firm considers a great success, another might not. However, raising your online presence will help more clients realise what you can offer, invariably giving your firm a boost. This guide outlines what you can do to help your firm achieve greater online success.
Marketing Analytics: How Your Data Can Boost Your ROI
Knowing the return on investment of your marketing is crucial to a successful strategy. Our recent white paper found that only 50% of firms analyse the performance of their marketing, so how do you know what impact your activities are having? The answer, analytics. This guide explains how understanding what the data says will help you to determine whether you’re doing the right thing and will provide you with the information you need to know where to target your attention and focus your budget.
Raising Your Profile: The Value of Social Media Marketing
Social media is more than a nice to have, it’s a must have when it comes to your online presence. In this guide, we discuss how social media can be utilised to not only update clients about your firm but can also be used as a customer service channel and a way of boosting your firm’s credibility.
Google Algorithm Updates: Understanding the Changes
Google. The search engine your firm needs to be prioritising. With a 91.85% global market share in January 2021, if your firm isn’t appearing in the results page then you are going to struggle to get noticed. This guide explains all you need to know about Google’s algorithm changes and how they might affect where your firm’s website features in the search results.
Google My Business: What’s the Benefit?
A Google My Business (GMB) listing is now an essential element of your online presence. It works as part of your local marketing strategy, while also fitting into your wider digital efforts. This guide explores what Google My Business does and how having a profile can be beneficial to your firm.
When looking for legal assistance, many clients prefer to use a local firm not realising that they can get the same level of service further afield. With more potential clients right on your doorstep, this guide explains how marketing locally alongside your wider marketing efforts can help put your firm at the front of your clients’ mind when they might need you most.
We will be releasing more useful marketing resources over the coming months, but if you feel there is a particular topic that you’d like to know more about please let us know.
