Behind The Brand

First4Lawyers expands business development team


Helen Spivey, senior marketing communications manager, June 12, 2019

First4Lawyers, the UK’s largest independent legal marketing collective, has appointed Brett Storey to its business development team to further support its panel firms.

Brett has 30 years’ experience combining the legal and insurance sectors, most recently as regional business manager at accident management company Proximo and before that business development manager at leading legal expenses insurer ARAG.

He will play a key role in supporting panel law firms and maintaining First4Lawyers’ record of success and sustained growth.

His appointment comes at a crucial time for the sector as it prepares for the Civil Liability Act. With just under a year to go until the reforms come into force and against a backdrop of unprecedented competition and record breaking marketing activity, firms are in the process of deciding how they are going to adapt to meet the challenge.

Qamar Anwar, First4Lawyers’ managing director, says: “Though next year’s personal injury reforms mean it is a tricky time in the sector, demand for advice remains high. Expanding our business development team with Brett’s appointment is another example of our commitment to supporting our panel firms as we all prepare for the implementation of the Civil Liability Act in April 2020.

“Brett has the experience we need to work with our panel firms and ensure they make the best of the opportunities that are out there.”


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