First4Lawyers in the News
Social media is becoming increasingly important in the marketing mix – and who better than our director of marketing Andy Cullwick to share his top tips on how to up your game.
Drawing on research commissioned for our latest White Paper, Andy recently authored articles on the topic for New Law Journal and two for Claims Media on how to choose the right platforms and what and when to post.
You can read the research in full as well as more of his hints and tips in the White Paper TikTok or TikNot: Law firms in the social media age.
In a world where AI continues to dominate, Andy also penned an article for The Professionals on the importance of soft skills for business in areas such as people management and customer service.
“Large language models are constantly learning, but they cannot replicate the ‘soft skills’ employers crave and which, according to a report by global management consultants McKinsey, are more in demand than ever,” he says.
“2025 is tipped as the year when we will all be expected to become fluent in AI, but don’t underestimate the power of people skills and the importance of developing them in your organisation.”
Elsewhere, chief commercial officer Nick Delaney appeared on the Today’s Conveyancer podcast to discuss F4LPlus and how First4Lawyers drew on its 16 years’ experience to design the platform.
However, whilst it enables consumers to compare conveyancers online, he cautions against automating too much of the process.
“Successful firms are the ones who have people at the front end helping clients,” he adds.
You can listen to the episode in full here.
Andy Wild, head of legal at First4InjuryClaims, spoke to the Law Society Gazette for a feature about ongoing issues with the Official Injury Claim portal.
Data shows that claims going through the portal, which launched in 2021 in the wake of the whiplash reforms, are now routinely taking more than a year to settle.
Andy says: “Teething problems were blamed at the start, but we are now more than three years down the line and the wait just keeps getting longer.
“There is also no one policing poor behaviour in the portal. For example, we still deal with insurers low-balling us or dragging their heels when it comes to making an offer, despite the Supreme Court having provided clear guidance on how to value so-called mixed injuries.”
As the portal nears its first million claims, Andy also spoke to Insurance Post for an upcoming feature on why problems still persist.
And as First4InjuryClaims reaches its own milestone of securing £10 million in compensation for injured claimants and over 3,250 settlements, Andy shared his insights on delivering excellent customer service with Legal Practice Management Magazine.
He echoes Andy Cullwick’s comments on the importance of soft skills and said it was one of the reasons clients speaking to First4InjuryClaims for the first time have an ‘in-depth initial call so that our specially trained call handlers can explain the process and gather all the information they need.’
“The human touch is important to the claimants we deal with who have typically been through a traumatic experience and want someone who can not only guide but understand and empathise with them as well,” he adds.
