Behind The Brand

Trustpilot names First4Lawyers winners for its multi-million pound “Second to None” TV adverts


Andy Cullwick, head of marketing, November 18, 2019

First4Lawyers has been named winner by Trustpilot for its TV advertising campaign in Trustpilot’s competition to find great adverts and marketing materials that feature Trustpilot ratings, stars and/or reviews.

The “Second to None” campaign, launched in August 2019, reflects the quality of First4Lawyers’ high standards of customer service, its values and multi-award winning brand. Featuring Liz as the central character who can provide the expertise, reassurance and help with legal matters, the £multi-million consumer campaign draws significantly on the importance of trust and drawing heavily on references to Trustpilot and being one of Trustpilot’s most trusted legal services.

Andy Cullwick, First4Lawyers’ head of marketing, says: “The team is delighted to be selected as winners in the TV adverts category by the Trustpilot judges.

“We’re proud to have a 5 star Excellent rating and consistently positive feedback on Trustpilot, which reflects our ethical approach and dedication to first class customer service. That’s why our TV campaign focuses heavily on the fact that we don’t compromise on customer service and go the extra mile for our clients.”


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