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#repairtherightbody, Thought Leadership

Why we are campaigning to #RepairTheRightBody

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Shelley Schubert, B2B marketing manager, May 31, 2018

In April we launched our #RepairTheRightBody campaign urging the PI community to take action against the Civil Liability Bill.

At the centre of the campaign is ‘Jane’, who suffers painful injuries as a result of an accident caused by a ‘boy racer’ but is left totally exposed by the government’s reforms. If you’ve not watched our animation yet, please take a look to see the stark reality for innocent road traffic victims. The message is clear: the government should not be allowed to get away with prioritising repairing damaged cars over the health of injury victims.

The campaign, which we launched to consumers earlier this week, has already received a lot of support from firms on social media and some have already included the campaign on their websites.

Our animation on YouTube and #RepairTheRightBody campaign website have already received a lot of traffic.

It’s been very heartening to see all the positive feedback so far, with comments on social media such as “Well done. You’re certainly making more of an effort than some of our so-called representatives in campaigning against these reforms.” We’ve also had support from APIL who shared our animation, tweeting “Great video explaining how a tariff-base system for #whiplash injuries as proposed in the Civil Liability Bill would be unjust.”

The campaign, alongside developments around the small claims limit, has attracted media attention too with coverage in Claims, Insurance Times and Legal Futures.

In the coming weeks we will be focusing on encouraging members of the public to go to the First4Lawyers campaign page, learn more about what is happening, and contact their MP to protest. We too will be direct messaging all MPs on Twitter, highlighting our concerns in relation to the proposals.

Look out for the hashtag #RepairTheRightBody across social media and if you haven’t done so already, find out how you can support the campaign here.