White Paper: Choosing a Lawyer: What Drives Consumers?
Despite a pandemic and the looming whiplash reforms in April 2021, the personal injury (PI) market has coped admirably against an
extraordinary background.
Our last two white papers have examined how personal injury law firms convert the enquiries they spend so much time and money generating. This year, for our sixth annual industry white paper, we have decided to go back a step and look at what it is that makes injured people choose to contact a particular firm in the first place. Do lawyers understand what is driving consumers?
Only 44% of PI customers think they had a great deal, or a fair amount of choice compared to 74% of all consumers, there is clearly a lot more that law firms could be doing to help potential clients. The wider context of our white paper forms part of the effort to encourage consumers to shop around before choosing a lawyer, making it more important than ever that law firms present themselves positively to the outside world.
Is it really a case of “Lawyers are from Mars and consumers are from Venus” ?
Download our latest white paper here
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