Your guide to making a great first impression

Did you know that you and your law firm only have seven seconds to make a good first impression?

Everyone knows that first impressions are important, but you may not know just how little time you have to actually make one, with some research suggesting that a tenth of a second is all it takes for a customer to determine traits such as trustworthiness.

Creating a seamless customer journey that your clients can engage with and trust from start to finish is integral to successful lead generation and winning new business. That’s why at First4Lawyers, client focus is at the core of our business, making sure that we are always making the very best first impression on our customers. Our claims advisors do all the initial groundwork so that when we pass the client on to one of our panel law firms they are able to pick up and continue the trusted relationship, creating an effortless customer experience.

We realise that this may not be the case for non-panel firms and as part of our commitment to the industry in these uncertain times we want to share our knowledge and best practice guidelines. 

As a result of the current pandemic high quality leads are costing more than usual to generate, so there has probably never been a more critical time to maximise conversions and manage the right claims profitably.

In this guide, we give you our hints and tips to help you make that all-important good first impression.

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