First4Lawyers on TV

TV remains a vital part of our overall marketing strategy, but the TV campaign has been developed into a fully integrated campaign which includes specific advertising for YouTube, digital display and online programmatic campaigns.

The TV campaign launched in August 2019 and will be aired over 300 times per day across 150 TV channels including ITV, C4 and Sky networks.

The making of “Second to None”

The “Second to None” campaign reflects the quality of First4Lawyers’ multi-award winning brand, high standards of customer service and its values. Featuring Liz as the central character who can provide the expertise, reassurance and help with legal matters.

Our head of marketing has written a blog about how the adverts were created. Alternatively, you can watch the different 'behind the scenes' videos we have created:

The numbers behind the advert

What does it take to make an advert for First4Lawyers?

Lots of people

75 strong team, including:

• 40 cast and crew on set.
• 4 person post production team.
• 2 creative directors.
• 1 project manager.
• 1 Hollywood director.
• Investing over 1,456 combined hours.

Lots of travel

• 23,300 airmiles
• 4,200 train miles
• 3,275 car miles
• 5 parking tickets – oops

Lots of entertainment

• 2 on set birthday’s
• 1 baby announcement
• 37 dad jokes
• 6 people through a trapdoor

Lots of hungry mouths

• 2 birthday cakes
• 324 cups of coffee
• 375 meals
• 95 sandwiches
• Endless snacks

Did you know?

What does Star Wars and Indiana Jones have in common with the First4Lawyers new TV adverts?

It is the Wilhelm Scream - The Wilhelm scream is a stock sound effect that has been used in at least 416 films and TV series beginning in 1951 for the film Distant Drums. The scream is often used when someone is shot, falls from a great height, or is thrown from an explosion.

We have used it on our 'Choosy People' advert as our actors fall through the trapdoors.

The adverts