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Industry Updates

Marketing Review - Marketing during a pandemic

6 MINUTES

Our head of marketing, Andy Cullwick, offers his thoughts on what marketing lessons can be taken from the pandemic. He talks about forecasting the unknown and the importance of having flexible business and marketing plans, as well as a level head. He also gives kudos to those that deserve it.

Andy Cullwick, head of marketing, June 23, 2020

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Industry Updates

Marketing Through the Pandemic

13 minutes

Our head of marketing takes a look at the personal injury marketing landscape over the last 6 months to see how businesses reacted during some of the most unprecedented times in modern history.

Andy Cullwick, head of marketing, October 05, 2020

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Thought Leadership Industry Updates

October 2020 for Claims Magazine

3 minutes

In his latest blog for Claims Magazine, our head of marketing Andy Cullwick, discusses how transparency should be the focal point for every firm, as The Solicitors Regulation Authority (SRA) announced this month that it’s pause on disciplinary action for firms who flout transparency rules has come to an end.

Andy Cullwick, head of marketing, October 16, 2020

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White Papers Industry Updates Thought Leadership

Our Brand-New White Paper, Choosing a Lawyer: What Drives Consumers, Is Here!

2 minutes

Our brand-new industry white paper, focusing on the customer and look at what it is that makes injured people choose to contact a particular firm in the first place is here...

Shelley Schubert, senior marketing communications manager, October 21, 2020

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Industry Updates Behind The Brand

First4Lawyers continue sponsorship of PI Futures Conference as it goes virtual for 2020

2 minutes

First4Lawyers sponsor the PI Futures Conference for the fifth year, as the event goes virtual for a week of sessions where delegates can hear from experts across the sector, including our head of operations, Andy Kay and our head of marketing, Andy Cullwick.

Charlotte Todd, marketing executive, October 29, 2020

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Thought Leadership Industry Updates

November 2020 for Claims Magazine

4 minutes

Why are personal injury law firms failing to understand what potential clients are looking for and wasting their marketing budgets as a result?

Qamar Anwar, managing director, November 26, 2020

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Thought Leadership Industry Updates

Four key principles for attracting clients - blog for Claims Magazine

5 minutes

In his latest blog for Claims Mag, our head of marketing Andy Cullwick, explains the four key principles that should direct your marketing strategy in the personal injury legal services market.

Andy Cullwick, head of marketing, November 30, 2020

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Keynote Presentations Industry Updates Thought Leadership

Can we avoid RTA claims?

4 minutes

With ministers determined to implement whiplash reforms next April, despite a complete absence of rules to date, how are firms planning for where their claims will come from, and what type of claims they will be wanting to look at? Will low-value road traffic accident (RTA) claims disappear?

Andy Cullwick, head of marketing, December 07, 2020

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Industry Updates

State of the Market 2020: The Results

4 minutes

Now in its sixth year, our annual State of the Market survey is designed to gauge the challenges facing the personal injury and clinical negligence sector to build a comprehensive picture of the market, and this year has certainly provided challenges like no other.

Qamar Anwar, managing director, December 08, 2020

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