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Marketing Resources

Writing for Both Users and Search Engines

4 minutes

As well as writing for users, you’ll have to make sure you’re offering up what search engines are looking for to rank well and get discovered.

Carrie Tennick, senior digital content specialist, April 15, 2021

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Thought Leadership Marketing Resources Industry Updates

April 2021 blog for Insurance Claims

3 minutes

As an industry, there’s been a huge focus on customer experience over the last few years, and rightly so. In May, Google's latest algorithm change will focus on page experience in a bid to improve the customer experience for the end user. In his latest blog for Insurance Claims, our head of marketing Andy Cullwick looks at how the changes will impact websites and what you need to be prepared for.

Andy Cullwick, head of marketing, April 14, 2021

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Marketing Resources

Digital Marketing Jargon Buster

16 minutes

Andy Cullwick, head of marketing provides a comprehensive breakdown of commonly used marketing lingo and what the terms you may have heard often, actually mean.

Andy Cullwick, head of marketing, April 12, 2021

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Marketing Resources

Building Trust: Encouraging Online Reviews

4 minutes

How can you encourage clients to leave reviews and how should you deal with negative reviews? Take a look at our guide on the importance of reviews.

Carrie Tennick, senior digital content specialist, April 07, 2021

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Marketing Resources

Search Engine Optimisation: Your Firm’s Guide

5 minutes

SEO is the work involved in changing or improving your website in order to achieve higher rankings in search engines. Here's what you need to focus on.

Carrie Tennick, senior digital content specialist, March 31, 2021

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Marketing Resources

Top 5 Free Marketing Tools

4 minutes

Many marketing tools cost a huge amount of money. But marketing doesn’t have to cost a fortune. There are plenty of free tools out there to help your efforts.

Carrie Tennick, senior digital content specialist, March 24, 2021

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Marketing Resources

Legal Marketing During a Pandemic: What to Consider

4 minutes

With a light at the end of the tunnel, let’s talk about what to consider in these final lockdown months when it comes to your marketing – because you still need to keep up with the competition.

Carrie Tennick, senior digital content specialist, March 18, 2021

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Marketing Resources

What Your Potential Clients Want to See on Your Site

3 minutes

Making sure you give your website visitors what they're looking for is crucial to converting them into potential clients.

Carrie Tennick, senior digital content specialist, March 09, 2021

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Marketing Resources

The Generational Divide: Marketing Your Firm to Different Age Groups

4 minutes

So much of marketing is about being present in the right places – going where your target audience is. We look at the best ways of reaching the different age groups that make up your client list.

Carrie Tennick, senior digital content specialist, March 03, 2021

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