News & research

Andy Cullwick, head of marketing, provides a comprehensive breakdown of commonly used marketing lingo and what the terms you may have often heard actually mean.

Andy Cullwick, head of marketing, April 12, 2021

SEO is the work involved in changing or improving your website in order to achieve higher rankings in search engines. Here's what you need to focus on.

Carrie Tennick, senior digital content specialist, March 31, 2021

How can you encourage clients to leave reviews and how should you deal with negative reviews? Take a look at our guide on the importance of reviews.

Carrie Tennick, senior digital content specialist, April 07, 2021

As an industry, there’s been a huge focus on customer experience over the last few years, and rightly so. In May, Google's latest algorithm change will focus on page experience in a bid to improve the customer experience for the end user. In his latest blog for Insurance Claims, our head of marketing Andy Cullwick looks at how the changes will impact websites and what you need to be prepared for.

Andy Cullwick, head of marketing, April 14, 2021

As well as writing for users, you’ll have to make sure you’re offering up what search engines are looking for to rank well and get discovered.

Carrie Tennick, senior digital content specialist, April 15, 2021

FAQs can offer an array of benefits to a website, making them a significant part of its presence.

Carrie Tennick, senior digital content specialist, April 22, 2021

In the second in our series on building trust with your site users, we’re looking at how your team members can be a huge resource to call upon.

Carrie Tennick, senior digital content specialist, April 29, 2021

It can be crucial to explain your complex field of expertise in such a way that everyone can comprehend the details.

Carrie Tennick, senior digital content specialist, May 06, 2021

The end goal of your site is to get visitors to convert. So what do you do when you want to boost your conversion rates?

Carrie Tennick, senior digital content specialist, May 13, 2021