News & research

Andy Cullwick, head of marketing, provides a comprehensive breakdown of commonly used marketing lingo and what the terms you may have often heard actually mean.

Andy Cullwick, head of marketing, April 12, 2021

Making sure you give your website visitors what they're looking for is crucial to converting them into potential clients.

Carrie Tennick, senior digital content specialist, March 09, 2021

With a light at the end of the tunnel, let’s talk about what to consider in these final lockdown months when it comes to your marketing – because you still need to keep up with the competition.

Carrie Tennick, senior digital content specialist, March 18, 2021

Many marketing tools cost a huge amount of money. But marketing doesn’t have to cost a fortune. There are plenty of free tools out there to help your efforts.

Carrie Tennick, senior digital content specialist, March 24, 2021

SEO is the work involved in changing or improving your website in order to achieve higher rankings in search engines. Here's what you need to focus on.

Carrie Tennick, senior digital content specialist, March 31, 2021

How can you encourage clients to leave reviews and how should you deal with negative reviews? Take a look at our guide on the importance of reviews.

Carrie Tennick, senior digital content specialist, April 07, 2021

As an industry, there’s been a huge focus on customer experience over the last few years, and rightly so. In May, Google's latest algorithm change will focus on page experience in a bid to improve the customer experience for the end user. In his latest blog for Insurance Claims, our head of marketing Andy Cullwick looks at how the changes will impact websites and what you need to be prepared for.

Andy Cullwick, head of marketing, April 14, 2021

As well as writing for users, you’ll have to make sure you’re offering up what search engines are looking for to rank well and get discovered.

Carrie Tennick, senior digital content specialist, April 15, 2021

FAQs can offer an array of benefits to a website, making them a significant part of its presence.

Carrie Tennick, senior digital content specialist, April 22, 2021