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Customer Journey Content: Give Visitors What They're Looking For
4 minutesVisitors to your site will be at a particular stage in their journey towards converting into a client. That means certain pieces of content are most appropriate for certain visitors. Here's what that means for your firm.
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Marketing Resources
What to do With Outdated Content
4 minutesWhen a piece of content reaches the end of its useful lifespan, it becomes outdated. You then need to decide what to do with it. You have a few options.
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Marketing Resources
Customer Service: Why Law Firms Can't Underestimate its Importance
5 minutesCustomer service. It’s not just for contact centres. Your law firm’s success could depend on the service your call handlers deliver to clients and prospective clients.
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Marketing Resources
A/B Testing: Your Guide
5 minutesIf you’re torn between two – or more – concepts for a page on your site, A/B testing can help you identify the more successful option. Here’s your firm’s guide to A/B testing.
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Thought Leadership
Marketing Resources
Do Law Firms Still Need a Website?
5 minutesWhat should you be looking at to ensure your website is working as it should be and doesn’t just become another vanity project?
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Marketing Resources
Link Building: Your Guide
6 minutesLinks are an essential factor to ranking well on search engines. Here's our expert guide to link building for your firm.
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Marketing Resources
Building Trust: Why Consistency is Key
4 minutesMaintaining a consistent presence on these sites – as well as offline – can help to build brand awareness, which could then enhance trust in your firm. And that could be the deciding factor in a potential client choosing you over a competitor.
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Marketing Resources
Landing Pages: Your Guide
4 minutesIn marketing jargon, a landing page is a page you have intentionally driven traffic to in order to get them to complete an action.
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Marketing Resources
Empathy: How It Can Boost Your Marketing
3 minutesBeing empathetic can help you connect with people. As a perhaps unexpected benefit of that connection, you could find that your marketing efforts are boosted.
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