News & research

Your online presence could benefit from a layer of emotion. Here's what you need to know about incorporating emotion into your messaging.

Carrie Tennick, senior digital content specialist, July 01, 2021

Marketing strategy vs marketing tactics – what’s the difference? And what part do they play in helping to advance your firm’s marketing?

Carrie Tennick, senior digital content specialist, July 08, 2021

If your website is no longer achieving your firm's goals, it could be time for a new one. Here's how to assess if it's necessary.

Carrie Tennick, senior digital content specialist, July 14, 2021

Visitors to your site will be at a particular stage in their journey towards converting into a client. That means certain pieces of content are most appropriate for certain visitors. Here's what that means for your firm.

Carrie Tennick, senior digital content specialist, July 22, 2021

When a piece of content reaches the end of its useful lifespan, it becomes outdated. You then need to decide what to do with it. You have a few options.

Carrie Tennick, senior digital content specialist, August 02, 2021

Customer service. It’s not just for contact centres. Your law firm’s success could depend on the service your call handlers deliver to clients and prospective clients.

Carrie Tennick, senior digital content specialist, August 05, 2021

If you’re torn between two – or more – concepts for a page on your site, A/B testing can help you identify the more successful option. Here’s your firm’s guide to A/B testing.

Carrie Tennick, senior digital content specialist, August 13, 2021

What should you be looking at to ensure your website is working as it should be and doesn’t just become another vanity project?

Andy Cullwick, head of marketing, August 17, 2021

Links are an essential factor to ranking well on search engines. Here's our expert guide to link building for your firm.

Carrie Tennick, senior digital content specialist, August 26, 2021