News & research

Deciding how frequently you should post to your website is rarely straightforward. We’ve set out some factors to consider when scheduling your content.

Hannah Henderson, digital marketing executive, February 23, 2023

Developing a customer persona will help you to create targeted and meaningful content that meets the needs of your audience. Here’s how to get started.

Hannah Henderson, digital marketing executive, January 20, 2023

We’ve previously discussed the various ways you can optimise your site for search – from keyword research to link building. But how do you identify what to prioritise? That’s where an SEO audit comes in.

Carrie Tennick, digital marketing manager, December 14, 2022

Repurposing your content can deliver real benefits, without a huge time investment. We'll talk you through it in our expert guide.

Carrie Tennick, senior digital content specialist, November 23, 2021

It's easy to make certain mistakes when it comes to your content marketing. That’s why we’ve put together a list of common content creation concerns you should try to avoid.

Carrie Tennick, digital marketing manager, March 09, 2022

Posting about a product or service is one thing but effectively handling complaints that come via these channels is where many businesses invariably let themselves down.

Andy Cullwick, head of marketing, March 16, 2022

Although awareness days are important, businesses can get it wrong. To avoid these mishaps, we’ll look into how to handle awareness days within your marketing and PR.

Bradley Coulson, May 26, 2022

Our head of marketing, Andy Cullwick offers key insights into content marketing

Andrew Cullwick, head of marketing, May 26, 2022

Weighing up whether to invest in paid search engine ads or the ostensibly cheaper organic search results as part of your marketing strategy can be tricky. Which is right for your firm?

Bradley Coulson & Carrie Tennick, September 20, 2022