News & research

We’ve set out the main differences between long-tail and short-tail keywords, where you can find them and which are better for your firm.

Hannah Henderson, digital marketing executive, April 26, 2023

Keyword search volume can be extremely helpful for determining how popular a keyword is. But it shouldn’t be your only focus; here’s what else you should consider.

Hannah Henderson, digital marketing executive, February 28, 2023

Deciding how frequently you should post to your website is rarely straightforward. We’ve set out some factors to consider when scheduling your content.

Hannah Henderson, digital marketing executive, February 23, 2023

Developing a customer persona will help you to create targeted and meaningful content that meets the needs of your audience. Here’s how to get started.

Hannah Henderson, digital marketing executive, January 20, 2023

We’ve previously discussed the various ways you can optimise your site for search – from keyword research to link building. But how do you identify what to prioritise? That’s where an SEO audit comes in.

Carrie Tennick, digital marketing manager, December 14, 2022

Posting about a product or service is one thing but effectively handling complaints that come via these channels is where many businesses invariably let themselves down.

Andy Cullwick, head of marketing, March 16, 2022

Although awareness days are important, businesses can get it wrong. To avoid these mishaps, we’ll look into how to handle awareness days within your marketing and PR.

Bradley Coulson, May 26, 2022

Our head of marketing, Andy Cullwick offers key insights into content marketing

Andrew Cullwick, head of marketing, May 26, 2022

Weighing up whether to invest in paid search engine ads or the ostensibly cheaper organic search results as part of your marketing strategy can be tricky. Which is right for your firm?

Bradley Coulson & Carrie Tennick, September 20, 2022