News & research

Knowing what the data says will help you determine whether you’re doing the right thing. It gives you the information you need to decide what to focus your attention and budget on.

Carrie Tennick, senior digital content specialist, February 12, 2021

Using social media effectively can have numerous benefits. It lets you amplify your firm’s brand awareness, raising your profile.

Carrie Tennick, senior digital content specialist, February 16, 2021

Google's algorithm updates affect the way it ranks websites, so it's hugely important to pay attention to the changes it introduces.

Carrie Tennick, senior digital content specialist, February 17, 2021

Local marketing can help supplement your efforts by targeting a section of the market you might not reach otherwise.

Carrie Tennick, senior digital content specialist, February 25, 2021

Google My Business can be a huge help when it comes to local marketing. Here are some of the main advantages of setting up your listing.

Carrie Tennick, senior digital content specialist, February 24, 2021

So much of marketing is about being present in the right places – going where your target audience is. We look at the best ways of reaching the different age groups that make up your client list.

Carrie Tennick, senior digital content specialist, March 03, 2021

Making sure you give your website visitors what they're looking for is crucial to converting them into potential clients.

Carrie Tennick, senior digital content specialist, March 09, 2021

With a light at the end of the tunnel, let’s talk about what to consider in these final lockdown months when it comes to your marketing – because you still need to keep up with the competition.

Carrie Tennick, senior digital content specialist, March 18, 2021

Many marketing tools cost a huge amount of money. But marketing doesn’t have to cost a fortune. There are plenty of free tools out there to help your efforts.

Carrie Tennick, senior digital content specialist, March 24, 2021