News & research

Maintaining a consistent presence on these sites – as well as offline – can help to build brand awareness, which could then enhance trust in your firm. And that could be the deciding factor in a potential client choosing you over a competitor.

Carrie Tennick, senior digital content specialist, September 07, 2021

In marketing jargon, a landing page is a page you have intentionally driven traffic to in order to get them to complete an action.

Carrie Tennick, senior digital content specialist, September 14, 2021

Being empathetic can help you connect with people. As a perhaps unexpected benefit of that connection, you could find that your marketing efforts are boosted.

Carrie Tennick, senior digital content specialist, September 22, 2021

LinkedIn – perhaps surprisingly – offers a number of benefits to firms with a B2C offering. Here's our guide to taking advantage of a resource you may not have considered.

Carrie Tennick, senior digital content specialist, September 30, 2021

Marketing can be broken down into two forms: inbound and outbound. They reflect different approaches to finding potential customers. Both have their benefits and their drawbacks, so which is the right approach for you?

Carrie Tennick, senior digital content specialist, October 06, 2021

Helping clients feel comfortable can go a long way towards helping them enjoy a positive customer experience. And this can come down to the arena in which you carry out your work.

Carrie Tennick, senior digital content specialist, October 25, 2021

There’s no getting around it: a blog is a critical tool in your marketing kit. So what do you need to do to create the best blog post for your firm?

Carrie Tennick, senior digital content specialist, October 28, 2021

There are a number of common mistakes you might find your firm making when it comes to your site. These are our top 5 website mistakes to avoid.

Carrie Tennick, senior digital content specialist, November 04, 2021

White hat and black hat SEO are two distinct approaches to boosting your search engine presence. We’ve put together this guide to help you understand the differences between them.

Carrie Tennick, senior digital content specialist, November 12, 2021