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Marketing Resources
The Power of ‘Listicles’: Why to Include them in Your Content Strategy
ESTIMATED READING TIME: 4 MINUTESLearn how listicles can help to engage users, improve search engine optimisation and make legal topics easier to navigate in our quick guide.
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Marketing Resources
Building a Social Media Plan: Your Guide
ESTIMATED READING TIME: 5 MINUTESSocial media can be a powerful tool for reaching potential clients. But to get the most out of your social media presence, it’s important to have a plan in place.
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Marketing Resources
Using AI to Boost Your Content Marketing Efforts
ESTIMATED READING TIME: 5 MINUTESWhen it’s used correctly, AI can enhance your content marketing efforts significantly. But it’s important that you take the right approach.
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Marketing Resources
What Should You Include in a Content Brief?
ESTIMATED READING TIME: 5 MINUTESWhen they’re done correctly, content briefs can help to give your writers the best chance of success when creating your online content.
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Marketing Resources
Social Listening: What It Is and Why It’s Important
ESTIMATED READING TIME: 4 MINSSocial listening is just what it sounds like. It involves listening to what’s being said online about your firm, your industry and any other related keywords.
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Marketing Resources
Can Grammar Rules Be Broken in the Interest of Engaging Content?
ESTIMATED READING TIME: 3 MINSContent marketing requires you to relate and engage with your audience. This can sometimes mean dropping some more traditional grammar rules.
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Marketing Resources
Topical Authority: What It Is and How to Demonstrate It
ESTIMATED READING TIME: 4 MINSYou may have heard of topical authority, but do you know what it is? We’ve explained what topical authority involves, as well as how you can build and measure it.
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Marketing Resources
Getting Your Tone of Voice Right: Why It's So Important
ESTIMATED READING TIME: 4 MINSYour tone of voice (TOV) will influence how your audience perceives your firm. So it’s important you get it right. But how do you build and maintain a TOV?
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Marketing Resources
Why Your ‘About Us’ Page is So Important
ESTIMATED READING TIME: 4 MINSWhen it’s used to its full potential, an About Us page can be a great tool for impressing visitors and creating leads. Here’s how you can get the most out of yours.
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