News & research

Andy Cullwick, head of marketing at First4Lawyers, shares his thoughts on why an integrated marketing strategy is one of the most important tools your business can have to grow and make sure your voice is heard.

Andy Cullwick, head of marketing, August 06, 2019

Becoming the UK's most seen legal brand is about much more than just one element of marketing. We look at our entire marketing mix to ensure that we are leveraging every opportunity to be seen by the right audience.

Andy Cullwick, head of marketing, August 08, 2019

We've just launched our biggest ever TV advertising campaign in our history, but what does it take to pull together such a project? Our head of marketing, Andy Cullwick, explains...

Andy Cullwick, head of marketing, August 11, 2019

Qamar Anwar, managing director, August 09, 2019

Our managing director, Qamar Anwar, features in the Armstrong Watson new legal publication, 'the law', discussing changes in the personal injury market and what law firms need to be focusing on right now.

Qamar Anwar, managing director, October 03, 2019

Those who support claimants have been given no reason to believe that the new online portal for whiplash claims will be fit for purpose—nor delivered on time, as Qamar Anwar of First4Lawyers explains.

Qamar Anwar, managing director, September 30, 2019

For firms to survive and thrive in the new world, they cannot afford to sit and wait for the business to come in—they need to do everything they can to attract and convert clients, says Qamar Anwar of First4Lawyers

Qamar Anwar, managing director, October 14, 2019

At the Legal Futures Annual PI conference, our head of marketing, Andy Cullwick, asked delegates if their law firm was open for business when customers want. You can read an extract from his presentation in his latest blog article.

Andy Cullwick, head of marketing, November 11, 2019

Our head of marketing, Andy Cullwick, outlines a five-step action plan for client acquisition and retention in personal injury law firms in his new article for Claims Magazine.

Andy Cullwick, head of marketing, November 25, 2019