News & research

It may be two years late, but the government has made clear its intention to introduce the whiplash reforms in April 2021, making your marketing strategy and budget more important than it ever has been before. So, how can you be sure that you are making every pound work for you?

Andy Cullwick, head of marketing, January 06, 2021

Just 18% of claimant personal injury solicitors say their firm has settled on a strategy to deal with next April’s whiplash reforms. So how will your firm deal with the impending implementation of the whiplash reforms?

Qamar Anwar, managing director, December 14, 2020

Qamar Anwar, managing director comments on today’s written statement by the Secretary of State for Justice that the whiplash reform programme will be delayed until May 2021.

Qamar Anwar, managing director, January 11, 2021

The fact that the whiplash reforms have now been put back four times – most recently by a month to May 2021, shows that the Ministry of Justice does understand at least that all sides of the personal injury market need the now-fabled minimum of three months to prepare for the new regime, but will the government listen to the outstanding concerns of those in the industry?

Qamar Anwar, managing director, January 19, 2021

There are thousands and thousands of different search terms that consumers could use when looking for help with a personal injury or medical negligence case. Broadly most of these terms fall into key category groups, but how do these terms fluctuate and what does it mean for marketing activity?

Andy Cullwick, head of marketing, January 29, 2021

In his latest blog for Insurance Claims, our head of marketing, Andy Cullwick, discusses how the claims market is reacting and behaving to a third national lockdown.

Andy Cullwick, head of marketing, February 09, 2021

In his latest blog for Insurance Claims, Qamar Anwar addresses the announcement that there will be no consumer advertising campaign to make the public aware of the RTA reforms and how they'll be affected should they wish to make a claim after the 31st May.

Qamar Anwar, managing director, March 29, 2021

As an industry, there’s been a huge focus on customer experience over the last few years, and rightly so. In May, Google's latest algorithm change will focus on page experience in a bid to improve the customer experience for the end user. In his latest blog for Insurance Claims, our head of marketing Andy Cullwick looks at how the changes will impact websites and what you need to be prepared for.

Andy Cullwick, head of marketing, April 14, 2021

Qamar Anwar, managing director comments on the upcoming parliamentary debates on the draft regulations for the whiplash reforms.

Qamar Anwar, managing director, April 26, 2021