News & research

Developing a customer persona will help you to create targeted and meaningful content that meets the needs of your audience. Here’s how to get started.

Hannah Henderson, digital marketing executive, January 20, 2023

Pausing implementation of costs reforms is the right thing to do—a review of the Official Injury Claim portal should come first.

Andy Cullwick, Head of Marketing, January 16, 2023

Colleagues at First4Lawyers went the extra mile to support a local food bank following its busiest year on record.

Roxanne Chapman, Marketing Executive, January 10, 2023

We look back at First4Lawyers media profile over the last few months, including articles in The Law Society Gazette, Legal Futures, Insurance Post, New Law Journal & more.

Roxanne Chapman, Marketing Executive, December 14, 2022

Our head of business development gives us his take on the latest goings-on in the industry from being at the front of the market each day.

Nick Delaney, Head of Business Development, December 14, 2022

In this quarterly round-up, Neil Rose, Editor of Legal Futures gives us his take on the latest OIC portal updates and mixed claims.

Neil Rose, Editor of Legal Futures, December 14, 2022

Kerry Jack is the co-founder and chief executive officer of legal and litigation PR specialists, Black Letter Communications. Here, she shares her views on the increasingly competitive media market and what law firms can do to get their voices heard.

Roxanne Chapman, Marketing Executive, December 14, 2022

In the Media - Peak Performance: How to Get Your Website in Shape for the New Year

Andy Cullwick, Head of Marketing, December 09, 2022

We’ve previously discussed the various ways you can optimise your site for search – from keyword research to link building. But how do you identify what to prioritise? That’s where an SEO audit comes in.

Carrie Tennick, digital marketing manager, December 14, 2022