News & research

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White Papers

White paper: Creating a customer-first culture

4 minutes

Our latest white paper looks at PI lawyers losing business because law firms are failing to adapt to clients using less traditional methods of contacting them.

Andy Cullwick, September 25, 2019

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Behind The Brand

First4Lawyers launches multi-million pound “Second to None” TV advertising campaign

2 MINS

The “Second to None” campaign reflects the quality of First4Lawyers’ multi-award winning brand, high standards of customer service and its values.

Qamar Anwar, managing director, August 12, 2019

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Behind The Brand Thought Leadership

Behind the scenes – How we made our TV adverts

5 MINS

We've just launched our biggest ever TV advertising campaign in our history, but what does it take to pull together such a project? Our head of marketing, Andy Cullwick, explains...

Andy Cullwick, head of marketing, August 11, 2019

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Behind The Brand Thought Leadership

Working with the UK’s most seen legal brand…we’re big on results

2 MINS

Becoming the UK's most seen legal brand is about much more than just one element of marketing. We look at our entire marketing mix to ensure that we are leveraging every opportunity to be seen by the right audience.

Andy Cullwick, head of marketing, August 08, 2019

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Behind The Brand

Coming soon… our new TV adverts

2 MINS

We recently headed over the Pennines to Media City UK in Manchester where filming took place for our new multi-million-pound TV advertising campaign.

Qamar Anwar, managing director, August 07, 2019

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Thought Leadership

The importance of an integrated marketing strategy

2 MINS

Andy Cullwick, head of marketing at First4Lawyers, shares his thoughts on why an integrated marketing strategy is one of the most important tools your business can have to grow and make sure your voice is heard.

Andy Cullwick, head of marketing, August 06, 2019

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Market Round-up

Market round-up: August 2019

5 MINS

Neil Rose, editor of Legal Futures, looks towards April 2020 and industry views on the progress of the whiplash portal and recent decision to change the discount rate.

Neil Rose, Editor of Legal Futures, August 06, 2019

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Industry Updates

Marketing Insights Review

4 MINS

Andy Cullwick, head of marketing at First4Lawyers, highlights a review of marketing activity, market trends and competitor activity. In particular, his review looks at the rollercoaster highs and lows and record-breaking amounts invested in paid for marketing.

Andy Cullwick, head of marketing, August 06, 2019

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