News & research

Digital PR helps to build your firm’s brand awareness and send traffic to your site. Here's what you need to know.

Carrie Tennick, senior digital content specialist, June 28, 2021

Your online presence could benefit from a layer of emotion. Here's what you need to know about incorporating emotion into your messaging.

Carrie Tennick, senior digital content specialist, July 01, 2021

User journey mapping can be a hugely beneficial activity to undertake as part of your marketing efforts. Here's what you need to know.

Carrie Tennick, senior digital content specialist, June 17, 2021

Marketing strategy vs marketing tactics – what’s the difference? And what part do they play in helping to advance your firm’s marketing?

Carrie Tennick, senior digital content specialist, July 08, 2021

If your website is no longer achieving your firm's goals, it could be time for a new one. Here's how to assess if it's necessary.

Carrie Tennick, senior digital content specialist, July 14, 2021

Visitors to your site will be at a particular stage in their journey towards converting into a client. That means certain pieces of content are most appropriate for certain visitors. Here's what that means for your firm.

Carrie Tennick, senior digital content specialist, July 22, 2021

With complete normality still some time away, what effects are the recent personal injury reforms and the ongoing Covid-19 backdrop having on the online search market?

Andy Cullwick, head of marketing, July 28, 2021

When a piece of content reaches the end of its useful lifespan, it becomes outdated. You then need to decide what to do with it. You have a few options.

Carrie Tennick, senior digital content specialist, August 02, 2021

Customer service. It’s not just for contact centres. Your law firm’s success could depend on the service your call handlers deliver to clients and prospective clients.

Carrie Tennick, senior digital content specialist, August 05, 2021