News & research

Customer reviews are everywhere these days. Make an online purchase and you’ll often receive several follow up emails asking you to review your experience or the product.

Andy Cullwick, head of marketing, September 15, 2021

Being empathetic can help you connect with people. As a perhaps unexpected benefit of that connection, you could find that your marketing efforts are boosted.

Carrie Tennick, senior digital content specialist, September 22, 2021

Qamar Anwar, managing director, comments on the delay in publication of data from the Official Injury Claim service.

Qamar Anwar, managing director, September 28, 2021

LinkedIn – perhaps surprisingly – offers a number of benefits to firms with a B2C offering. Here's our guide to taking advantage of a resource you may not have considered.

Carrie Tennick, senior digital content specialist, September 30, 2021

Marketing can be broken down into two forms: inbound and outbound. They reflect different approaches to finding potential customers. Both have their benefits and their drawbacks, so which is the right approach for you?

Carrie Tennick, senior digital content specialist, October 06, 2021

Consumer law firms increasingly consider that customer service is just as important as resolving a legal matter satisfactorily, First4Lawyers research says.

First4Lawyers, October 13, 2021

Helping clients feel comfortable can go a long way towards helping them enjoy a positive customer experience. And this can come down to the arena in which you carry out your work.

Carrie Tennick, senior digital content specialist, October 25, 2021

We commissioned IRN Research to gather the views of 100 firms, a mix of personal injury and general consumer practice. Although there was no clear trend, 41% said they did consider customer service to be as important as satisfactorily resolving their case.

Andy Cullwick, head of marketing, October 21, 2021

First4Lawyers responds to the publication by the Ministry of Justice of the first three months of data on the operation of the Official Injury Claim portal.

Andy Cullwick, head of marketing, October 22, 2021