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Thought Leadership Industry Updates

July 2021 Blog for Insurance Claims

4 minutes

With complete normality still some time away, what effects are the recent personal injury reforms and the ongoing Covid-19 backdrop having on the online search market?

Andy Cullwick, head of marketing, July 28, 2021

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Marketing Resources

What to do With Outdated Content

4 minutes

When a piece of content reaches the end of its useful lifespan, it becomes outdated. You then need to decide what to do with it. You have a few options.

Carrie Tennick, senior digital content specialist, August 02, 2021

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Marketing Resources

Customer Service: Why Law Firms Can't Underestimate its Importance

5 minutes

Customer service. It’s not just for contact centres. Your law firm’s success could depend on the service your call handlers deliver to clients and prospective clients.

Carrie Tennick, senior digital content specialist, August 05, 2021

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Marketing Resources

A/B Testing: Your Guide

5 minutes

If you’re torn between two – or more – concepts for a page on your site, A/B testing can help you identify the more successful option. Here’s your firm’s guide to A/B testing.

Carrie Tennick, senior digital content specialist, August 13, 2021

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Thought Leadership Marketing Resources

Do Law Firms Still Need a Website?

5 minutes

What should you be looking at to ensure your website is working as it should be and doesn’t just become another vanity project?

Andy Cullwick, head of marketing, August 17, 2021

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Marketing Resources

Link Building: Your Guide

6 minutes

Links are an essential factor to ranking well on search engines. Here's our expert guide to link building for your firm.

Carrie Tennick, senior digital content specialist, August 26, 2021

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Thought Leadership Industry Updates

August 2021 Blog for Insurance Claims

3 minutes

The switch to home-working was generally a success. But what happens now the time has come for most of us to return to the workplace in some shape or form?

Andy Cullwick, head of marketing, August 31, 2021

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Marketing Resources

Building Trust: Why Consistency is Key

4 minutes

Maintaining a consistent presence on these sites – as well as offline – can help to build brand awareness, which could then enhance trust in your firm. And that could be the deciding factor in a potential client choosing you over a competitor.

Carrie Tennick, senior digital content specialist, September 07, 2021

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Marketing Resources

Landing Pages: Your Guide

4 minutes

In marketing jargon, a landing page is a page you have intentionally driven traffic to in order to get them to complete an action.

Carrie Tennick, senior digital content specialist, September 14, 2021

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