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Behind The Brand

First4Lawyers in the media - June 2021

3 minutes

We look back at First4Lawyers media profile over the last few months, including articles featured in New Law Journal, The Times, Solicitors Journal and more.

Charlotte Todd, marketing executive, June 14, 2021

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Thought Leadership Marketing Resources

Search Trends and Analysis: June 2021

4 minutes

In his latest marketing update, our head of marketing Andy Cullwick takes a different perspective when looking at the world of search.

Andy Cullwick, head of marketing, June 14, 2021

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Marketing Resources

Digital PR: What You Need to Know

4 minutes

Digital PR helps to build your firm’s brand awareness and send traffic to your site. Here's what you need to know.

Carrie Tennick, senior digital content specialist, June 28, 2021

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Behind The Brand

First4InjuryClaims appoints Head of Legal Practice

2 minutes

First4InjuryClaims appoints Head of Legal Practice, Andrew Wild.

First4Lawyers, June 14, 2021

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Marketing Resources

Emotional Messaging: Can it Boost Conversions?

4 minutes

Your online presence could benefit from a layer of emotion. Here's what you need to know about incorporating emotion into your messaging.

Carrie Tennick, senior digital content specialist, July 01, 2021

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Marketing Resources

User Journey Mapping: Your Guide

4 minutes

User journey mapping can be a hugely beneficial activity to undertake as part of your marketing efforts. Here's what you need to know.

Carrie Tennick, senior digital content specialist, June 17, 2021

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Marketing Resources

Marketing Strategy vs Tactics: Your Guide

3 minutes

Marketing strategy vs marketing tactics – what’s the difference? And what part do they play in helping to advance your firm’s marketing?

Carrie Tennick, senior digital content specialist, July 08, 2021

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Marketing Resources

When is a New Website Necessary?

3 minutes

If your website is no longer achieving your firm's goals, it could be time for a new one. Here's how to assess if it's necessary.

Carrie Tennick, senior digital content specialist, July 14, 2021

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Marketing Resources

Customer Journey Content: Give Visitors What They're Looking For

4 minutes

Visitors to your site will be at a particular stage in their journey towards converting into a client. That means certain pieces of content are most appropriate for certain visitors. Here's what that means for your firm.

Carrie Tennick, senior digital content specialist, July 22, 2021

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