News & research

SEO is one of those terms that is batted around by agencies and Google and seems to cover a myriad of things, but what is it really? What does it mean and why should you care?

Steve Harrison, June 17, 2019

Claimant solicitors are predicting closures and redundancies as a result of Civil Liability Act reforms, according to the annual State of the Market survey from First4Lawyers. Qamar Anwar takes a look at the results...

Qamar Anwar, managing director, June 24, 2019

Consumers could embrace comparison websites for legal services, Andy Cullwick, head of marketing at First4Lawyers, writes in his new article for Claims Magazine.

Andy Cullwick, head of marketing, July 11, 2019

We recently welcomed Brett Storey to our business development team to further support panel firms. Since joining in April, Brett has been busy visiting law firms, introducing new firms to the benefits of panel membership .

Helen Spivey, senior marketing communications manager, August 05, 2019

We look back at First4Lawyers media profile over the last few months, including our regular column in Claims and articles that featured in the Law Society Gazette, Legal Futures, Insurance Post, The Times – Law, Solicitors Journal and The Personal Injury Brief Update Law Journal.

Helen Spivey, senior marketing communications manager, August 05, 2019

Andy Cullwick, head of marketing at First4Lawyers, highlights a review of marketing activity, market trends and competitor activity. In particular, his review looks at the rollercoaster highs and lows and record-breaking amounts invested in paid for marketing.

Andy Cullwick, head of marketing, August 06, 2019

Neil Rose, editor of Legal Futures, looks towards April 2020 and industry views on the progress of the whiplash portal and recent decision to change the discount rate.

Neil Rose, Editor of Legal Futures, August 06, 2019

Andy Cullwick, head of marketing at First4Lawyers, shares his thoughts on why an integrated marketing strategy is one of the most important tools your business can have to grow and make sure your voice is heard.

Andy Cullwick, head of marketing, August 06, 2019

We recently headed over the Pennines to Media City UK in Manchester where filming took place for our new multi-million-pound TV advertising campaign.

Qamar Anwar, managing director, August 07, 2019